{"id":32048,"date":"2025-10-20T15:35:06","date_gmt":"2025-10-20T20:35:06","guid":{"rendered":"https:\/\/www.sr-research.com\/?page_id=32048"},"modified":"2026-02-27T14:36:18","modified_gmt":"2026-02-27T19:36:18","slug":"eyelink-eye-trackers-in-social-psychology-research","status":"publish","type":"page","link":"https:\/\/www.sr-research.com\/zh\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/","title":{"rendered":"EyeLink\u773c\u52a8\u4eea\u5728\u793e\u4f1a\u5fc3\u7406\u5b66\u7814\u7a76\u4e2d\u7684\u5e94\u7528"},"content":{"rendered":"<style>.kb-image32048_e6b202-52 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:120px;}.kb-image32048_e6b202-52 img.kb-img, .kb-image32048_e6b202-52 .kb-img img{border-top-left-radius:120px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}<\/style>\n<div class=\"wp-block-kadence-image kb-image32048_e6b202-52\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"853\" src=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-scaled.jpg\" alt=\"Social Psychology Research, Eye Tracker, Eye Tracking, SR Research\" class=\"kb-img wp-image-32056\" srcset=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-18x6.jpg 18w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-300x100.jpg 300w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-768x256.jpg 768w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-1024x341.jpg 1024w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-1536x512.jpg 1536w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-2048x683.jpg 2048w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-scaled.jpg 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<p>By precisely measuring what we look at and for how long, eye tracking can provide a direct window into social cognition. From understanding which areas of the face we look at in order to determine emotions to measuring implicit biases, eye tracking technology has proven invaluable for social psychologists.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-eyelink-eye-trackers-for-social-psychology-research\">EyeLink Eye Trackers for Social Psychology Research<\/h2>\n\n\n\n<p>The <strong><a href=\"https:\/\/www.sr-research.com\/eyelink-1000-plus\/\">EyeLink 1000 Plus<\/a><\/strong>, <strong><a href=\"https:\/\/www.sr-research.com\/eyelink-portable-duo\/\">EyeLink Portable Duo<\/a><\/strong>, and <strong><a href=\"https:\/\/www.sr-research.com\/eyelink-3\/\">EyeLink 3<\/a><\/strong> all provide exceptional levels of accuracy and precision. Their high sampling rates capture even the most subtle eye movements and changes in pupil size &#8211; critical for detecting potentially subtle differences in how and when people respond to social cues (e.g., gaze cueing or facial emotion changes). Their outstanding specifications make them the best eye trackers for demanding social psychology research. Researchers use EyeLink systems to investigate a variety of topics, including:<\/p>\n\n\n<div class=\"mai-divider mai-divider-point alignfull\" style=\"--divider-color:var(--color-alt);--divider-background-color:transparent;--divider-height:var(--padding-sm);\"><svg fill=\"currentColor\" enable-background=\"new 0 0 1000 120\" viewbox=\"0 0 1000 120\" preserveaspectratio=\"none\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"mai-divider-svg\"><path d=\"M 0 0 L 500 120 L 1000 0 L 1000 120 L 0 120 Z\"><\/path><\/svg><\/div>\n\n\n<div class=\"wp-block-cover alignfull is-light wp-duotone-unset-1 has-xs-padding-top has-xs-padding-bottom has-no-margin-top has-no-margin-bottom\" style=\"min-height:351px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-alt-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\"><style>.kt-svg-icons32048_93e2a2-2c .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons32048_93e2a2-2c{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons32048_93e2a2-2c alignnone\"><style>.kt-svg-item-32048_d15595-91 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-32048_d15595-91 .kb-svg-icon-wrap{color:#708090;font-size:25px;background:transparent;border-width:0px;border-radius:0%;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-stacked kt-svg-icon-wrap kt-svg-item-32048_d15595-91\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_eye\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M569.354 231.631C512.969 135.949 407.81 72 288 72 168.14 72 63.004 135.994 6.646 231.631a47.999 47.999 0 0 0 0 48.739C63.031 376.051 168.19 440 288 440c119.86 0 224.996-63.994 281.354-159.631a47.997 47.997 0 0 0 0-48.738zM288 392c-75.162 0-136-60.827-136-136 0-75.162 60.826-136 136-136 75.162 0 136 60.826 136 136 0 75.162-60.826 136-136 136zm104-136c0 57.438-46.562 104-104 104s-104-46.562-104-104c0-17.708 4.431-34.379 12.236-48.973l-.001.032c0 23.651 19.173 42.823 42.824 42.823s42.824-19.173 42.824-42.823c0-23.651-19.173-42.824-42.824-42.824l-.032.001C253.621 156.431 270.292 152 288 152c57.438 0 104 46.562 104 104z\"\/><\/svg><\/span><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Social Attention<\/em>: Researchers use eye tracking to study how we look at faces and process nonverbal cues, providing insights into social anxiety and autism.<\/li>\n\n\n\n<li><em>Stereotypes and Prejudice<\/em>: This research investigates how implicit biases guide visual attention, measuring whether individuals&#8217; gaze patterns differ when viewing people from various social or racial groups.<\/li>\n\n\n\n<li><em>Group Dynamics<\/em>: Eye tracking in group settings reveals who people look at most frequently, which helps researchers map patterns of social attention, influence, and perceived leadership.<\/li>\n\n\n\n<li><em>Implicit Bias<\/em>: Eye tracking can reveal unconscious attentional biases toward different social groups by measuring what draws our immediate attention.<\/li>\n\n\n\n<li><em>Nonverbal Communication<\/em>: Scientists analyze gaze patterns during social interactions to understand how people use eye contact to regulate conversations, signal intent, and build rapport.<\/li>\n\n\n\n<li><em>Empathy and Theory of Mind<\/em>: By tracking eye movements, researchers can understand how we visually engage with others&#8217; emotional states to infer their thoughts and feelings.<\/li>\n\n\n\n<li><em>Joint Attention<\/em>: This area of social psychology research uses eye tracking to investigate how we follow another person&#8217;s gaze to share attention, a key aspect of social learning.<\/li>\n\n\n\n<li><em>Moral Judgments<\/em>: Eye tracking helps in examining visual patterns when people evaluate moral dilemmas to understand what information they prioritize.<\/li>\n\n\n\n<li><em>Consumer Psychology<\/em>: In this field, eye tracking is used to analyze how social cues in advertising capture attention and influence purchasing decisions.<\/li>\n\n\n\n<li><em>Cross-Cultural Psychology<\/em>: Eye tracking studies compare the gaze patterns of people from different cultural backgrounds to understand how culture shapes attentional priorities, such as focusing on the central object versus the surrounding context in a scene.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"mai-divider mai-divider-point alignfull flip-vertical\" style=\"--divider-color:var(--color-alt);--divider-background-color:transparent;--divider-height:var(--padding-sm);\"><svg fill=\"currentColor\" enable-background=\"new 0 0 1000 120\" viewbox=\"0 0 1000 120\" preserveaspectratio=\"none\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"mai-divider-svg\"><path d=\"M 0 0 L 500 120 L 1000 0 L 1000 120 L 0 120 Z\"><\/path><\/svg><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32048_7034d9-97, .wp-block-kadence-advancedheading.kt-adv-heading32048_7034d9-97[data-kb-block=\"kb-adv-heading32048_7034d9-97\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32048_7034d9-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32048_7034d9-97[data-kb-block=\"kb-adv-heading32048_7034d9-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading32048_7034d9-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading32048_7034d9-97[data-kb-block=\"kb-adv-heading32048_7034d9-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading32048_7034d9-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32048_7034d9-97\"><em><em>Case Study Examples of EyeLink Eye Trackers in Social Psychology<\/em><\/em><\/h4>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-32048_7dcfd2-1e{overflow:hidden;}.kb-gallery-id-32048_7dcfd2-1e .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-32048_7dcfd2-1e .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-32048_7dcfd2-1e{overflow:visible;}.kb-gallery-id-32048_7dcfd2-1e .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-32048_7dcfd2-1e .kadence-blocks-gallery-thumb-item .kb-gal-image-radius{box-shadow:0px 35px 30px -5px rgba(0, 0, 0, 0.2);}.kb-gallery-id-32048_7dcfd2-1e .kadence-blocks-gallery-item:hover .kb-gal-image-radius, .kb-gallery-id-32048_7dcfd2-1e .kadence-blocks-gallery-thumb-item:hover .kb-gal-image-radius{box-shadow:20px 20px 30px 0px rgba(0, 0, 0, 0.2);}.kb-gallery-id-32048_7dcfd2-1e .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{font-size:var(--global-kb-font-size-md, 1.25rem);}.kb-gallery-caption-style-bottom.kb-gallery-id-32048_7dcfd2-1e .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-bottom-hover.kb-gallery-id-32048_7dcfd2-1e .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:linear-gradient(0deg, rgba(0, 0, 0, 0.5) 0, rgba(0, 0, 0, 0) 100%);}.kb-gallery-wrap-id-32048_7dcfd2-1e.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-32048_7dcfd2-1e.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-32048_7dcfd2-1e alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-carousel kb-gallery-id-32048_7dcfd2-1e kb-gallery-caption-style-bottom kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\" data-slider-label=\"\u76f8\u518c\u8f6e\u64ad\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-gallery-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/www.sr-research.com\/case-studies\/emotional-contagion-in-crowds\/\" class=\"kb-gallery-item-link\"  ><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-square-1.0-1.jpg\" width=\"1000\" height=\"1000\" alt=\"Emotional Contagion in Crowds Eye Tracking Study\" data-full-image=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-square-1.0-1.jpg\" data-light-image=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-square-1.0-1.jpg\" data-id=\"32681\" class=\"wp-image-32681 skip-lazy\" srcset=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-square-1.0-1-12x12.jpg 12w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-square-1.0-1-80x80.jpg 80w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-square-1.0-1-150x150.jpg 150w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-square-1.0-1-300x300.jpg 300w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-square-1.0-1-768x768.jpg 768w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-square-1.0-1.jpg 1000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Emotional Contagion<\/div><\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/www.sr-research.com\/case-studies\/eye-tracking-cultures-effects-on-art-engagement\/\" class=\"kb-gallery-item-link\"  ><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-art-appreciation-portraits-square-3.0.jpg\" width=\"1000\" height=\"1000\" alt=\"Eye Tracking Art Appreciation Portraits\" data-full-image=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-art-appreciation-portraits-square-3.0.jpg\" data-light-image=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-art-appreciation-portraits-square-3.0.jpg\" data-id=\"33895\" class=\"wp-image-33895 skip-lazy\" srcset=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-art-appreciation-portraits-square-3.0-12x12.jpg 12w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-art-appreciation-portraits-square-3.0-80x80.jpg 80w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-art-appreciation-portraits-square-3.0-150x150.jpg 150w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-art-appreciation-portraits-square-3.0-300x300.jpg 300w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-art-appreciation-portraits-square-3.0-768x768.jpg 768w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-art-appreciation-portraits-square-3.0.jpg 1000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Art Appreciation<\/div><\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/www.sr-research.com\/case-studies\/eye-tacking-social-attention\/\" class=\"kb-gallery-item-link\"  ><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-social-attention-square-2.0.jpg\" width=\"1000\" height=\"1000\" alt=\"Eye Tracking Social Attentions\" data-full-image=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-social-attention-square-2.0.jpg\" data-light-image=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-social-attention-square-2.0.jpg\" data-id=\"33896\" class=\"wp-image-33896 skip-lazy\" srcset=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-social-attention-square-2.0-12x12.jpg 12w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-social-attention-square-2.0-80x80.jpg 80w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-social-attention-square-2.0-150x150.jpg 150w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-social-attention-square-2.0-300x300.jpg 300w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-social-attention-square-2.0-768x768.jpg 768w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/10\/eye-tracking-social-attention-square-2.0.jpg 1000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Social Attention<\/div><\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-powerful-software-solutions-for-social-psychology-research\">Powerful Software Solutions for Social Psychology Research<\/h2>\n\n\n\n<p>EyeLink eye tracking systems integrate seamlessly with a suite of powerful software, streamlining the research process for social psychologists. <strong><a href=\"https:\/\/www.sr-research.com\/experiment-builder\/\">Experiment Builder<\/a><\/strong> provides an intuitive graphical interface for creating experiments, and can present text, images, video and audio with the temporal precision required by the most demanding social psychology research. <strong><a href=\"https:\/\/www.sr-research.com\/weblink\/\">WebLink<\/a><\/strong> enables researchers to record eye movements as participants read and interact with websites, computer software, and other digital media. <strong><a href=\"https:\/\/www.sr-research.com\/data-viewer\/\">Data Viewer<\/a><\/strong> is a comprehensive tool for visualizing, analyzing and reporting eye movement data. In addition to this proprietary software, EyeLink eye trackers are compatible with a wide range of third-party software, such as PsychoPy, E-Prime, and Psychtoolbox, offering reading researchers flexibility and control. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The unparalleled precision and robust software integration make EyeLink systems the ideal choice for social psychology research.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-32048_3f89ac-7e .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-32048_3f89ac-7e .kt-divider{border-top-width:1px;height:1px;border-top-color:#393e4b;width:5%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-32048_3f89ac-7e\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32048_6ef5d4-26, .wp-block-kadence-advancedheading.kt-adv-heading32048_6ef5d4-26[data-kb-block=\"kb-adv-heading32048_6ef5d4-26\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32048_6ef5d4-26 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32048_6ef5d4-26[data-kb-block=\"kb-adv-heading32048_6ef5d4-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading32048_6ef5d4-26 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading32048_6ef5d4-26[data-kb-block=\"kb-adv-heading32048_6ef5d4-26\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading32048_6ef5d4-26 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32048_6ef5d4-26\">For further information regarding how SR Research eye trackers can help your research, please contact us. We are happy to help! For peer-reviewed published research with EyeLink eye trackers, see our extensive list of publications and our case studies.<\/p>\n\n\n<div class=\"mai-columns has-xl-margin-top has-xl-margin-bottom\"><div class=\"mai-columns-wrap has-columns\" style=\"--column-gap:var(--spacing-xxxxl);--row-gap:var(--spacing-xl);--align-columns:start;--align-columns-vertical:initial;\">\n<div class=\"mai-column is-column\" style=\"--columns-xs:1\/1;--flex-xs:0 0 var(--flex-basis);--columns-sm:1\/2;--flex-sm:0 0 var(--flex-basis);--columns-md:1\/4;--flex-md:0 0 var(--flex-basis);--columns-lg:1\/4;--flex-lg:0 0 var(--flex-basis);--justify-content:start;\">\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-default\"><a class=\"wp-block-button__link button wp-element-button\" href=\"https:\/\/www.sr-research.com\/get-in-touch\/\">Get in Touch<\/a><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"mai-column is-column\" style=\"--columns-xs:1\/1;--flex-xs:0 0 var(--flex-basis);--columns-sm:1\/2;--flex-sm:0 0 var(--flex-basis);--columns-md:1\/4;--flex-md:0 0 var(--flex-basis);--columns-lg:1\/4;--flex-lg:0 0 var(--flex-basis);--justify-content:start;\">\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-default\"><a class=\"wp-block-button__link button wp-element-button\" href=\"https:\/\/www.sr-research.com\/request-a-quote\/\">Request a Quote<\/a><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"mai-column is-column\" style=\"--columns-xs:1\/1;--flex-xs:0 0 var(--flex-basis);--columns-sm:1\/2;--flex-sm:0 0 var(--flex-basis);--columns-md:1\/4;--flex-md:0 0 var(--flex-basis);--columns-lg:1\/4;--flex-lg:0 0 var(--flex-basis);--justify-content:start;\">\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-default\"><a class=\"wp-block-button__link button wp-element-button\" href=\"https:\/\/www.sr-research.com\/full-publications-list\/\">Publications<\/a><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"mai-column is-column\" style=\"--columns-xs:1\/1;--flex-xs:0 0 var(--flex-basis);--columns-sm:1\/2;--flex-sm:0 0 var(--flex-basis);--columns-md:1\/4;--flex-md:0 0 var(--flex-basis);--columns-lg:1\/4;--flex-lg:0 0 var(--flex-basis);--justify-content:start;\">\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-default\"><a class=\"wp-block-button__link button wp-element-button\" href=\"https:\/\/www.sr-research.com\/case-studies\/\">Case Studies<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>By precisely measuring what we look at and for how long, eye tracking can provide a direct window into social cognition. From understanding which areas of the face we look at in order to determine emotions to measuring implicit biases, eye tracking technology has proven invaluable for social psychologists. EyeLink Eye Trackers for Social Psychology &hellip;<\/p>","protected":false},"author":3,"featured_media":0,"parent":33185,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"1":"page","2":"type-page","5":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EyeLink Eye Trackers in Social Psychology Research - Fast, Accurate, Reliable Eye Tracking<\/title>\n<meta name=\"description\" content=\"Discover how eye tracking in social psychology reveals insights into emotions, implicit biases, and many other topics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sr-research.com\/zh\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EyeLink Eye Trackers in Social Psychology Research\" \/>\n<meta property=\"og:description\" content=\"Discover how eye tracking in social psychology reveals insights into emotions, implicit biases, and many other topics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sr-research.com\/zh\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Fast, Accurate, Reliable Eye Tracking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SR-Research-Ltd-640093842854433\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T19:36:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SRResearchLtd\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/eye-tracking-topics\\\/eyelink-eye-trackers-in-social-psychology-research\\\/\",\"url\":\"https:\\\/\\\/www.sr-research.com\\\/eye-tracking-topics\\\/eyelink-eye-trackers-in-social-psychology-research\\\/\",\"name\":\"EyeLink Eye Trackers in Social Psychology Research - Fast, Accurate, Reliable Eye Tracking\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/eye-tracking-topics\\\/eyelink-eye-trackers-in-social-psychology-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/eye-tracking-topics\\\/eyelink-eye-trackers-in-social-psychology-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sr-research.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/social-psychology-research-eye-tracking-eye-tracker-2.0-scaled.jpg\",\"datePublished\":\"2025-10-20T20:35:06+00:00\",\"dateModified\":\"2026-02-27T19:36:18+00:00\",\"description\":\"Discover how eye tracking in social psychology reveals insights into emotions, implicit biases, and many other topics.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/eye-tracking-topics\\\/eyelink-eye-trackers-in-social-psychology-research\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sr-research.com\\\/eye-tracking-topics\\\/eyelink-eye-trackers-in-social-psychology-research\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/eye-tracking-topics\\\/eyelink-eye-trackers-in-social-psychology-research\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sr-research.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/social-psychology-research-eye-tracking-eye-tracker-2.0-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sr-research.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/social-psychology-research-eye-tracking-eye-tracker-2.0-scaled.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/eye-tracking-topics\\\/eyelink-eye-trackers-in-social-psychology-research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sr-research.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eye Tracking Topics\",\"item\":\"https:\\\/\\\/www.sr-research.com\\\/eye-tracking-topics\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"EyeLink Eye Trackers in Social Psychology Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/#website\",\"url\":\"https:\\\/\\\/www.sr-research.com\\\/\",\"name\":\"Fast, Accurate, Reliable Eye Tracking\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sr-research.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/#organization\",\"name\":\"SR Research Ltd.\",\"url\":\"https:\\\/\\\/www.sr-research.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sr-research.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/sr-research-logo-square.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sr-research.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/sr-research-logo-square.jpg\",\"width\":512,\"height\":512,\"caption\":\"SR Research Ltd.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SR-Research-Ltd-640093842854433\\\/\",\"https:\\\/\\\/x.com\\\/SRResearchLtd\",\"https:\\\/\\\/www.instagram.com\\\/srresearchltd\\\/\",\"https:\\\/\\\/ca.linkedin.com\\\/company\\\/sr-research-ltd\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCCfE1oJHk4WLe9h30AcNOJg\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"EyeLink Eye Trackers in Social Psychology Research - Fast, Accurate, Reliable Eye Tracking","description":"Discover how eye tracking in social psychology reveals insights into emotions, implicit biases, and many other topics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sr-research.com\/zh\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/","og_locale":"zh_CN","og_type":"article","og_title":"EyeLink Eye Trackers in Social Psychology Research","og_description":"Discover how eye tracking in social psychology reveals insights into emotions, implicit biases, and many other topics.","og_url":"https:\/\/www.sr-research.com\/zh\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/","og_site_name":"Fast, Accurate, Reliable Eye Tracking","article_publisher":"https:\/\/www.facebook.com\/SR-Research-Ltd-640093842854433\/","article_modified_time":"2026-02-27T19:36:18+00:00","og_image":[{"width":2560,"height":853,"url":"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@SRResearchLtd","twitter_misc":{"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"3 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sr-research.com\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/","url":"https:\/\/www.sr-research.com\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/","name":"EyeLink Eye Trackers in Social Psychology Research - Fast, Accurate, Reliable Eye Tracking","isPartOf":{"@id":"https:\/\/www.sr-research.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sr-research.com\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/#primaryimage"},"image":{"@id":"https:\/\/www.sr-research.com\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-scaled.jpg","datePublished":"2025-10-20T20:35:06+00:00","dateModified":"2026-02-27T19:36:18+00:00","description":"Discover how eye tracking in social psychology reveals insights into emotions, implicit biases, and many other topics.","breadcrumb":{"@id":"https:\/\/www.sr-research.com\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sr-research.com\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.sr-research.com\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/#primaryimage","url":"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-scaled.jpg","contentUrl":"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/08\/social-psychology-research-eye-tracking-eye-tracker-2.0-scaled.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sr-research.com\/eye-tracking-topics\/eyelink-eye-trackers-in-social-psychology-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sr-research.com\/"},{"@type":"ListItem","position":2,"name":"Eye Tracking Topics","item":"https:\/\/www.sr-research.com\/eye-tracking-topics\/"},{"@type":"ListItem","position":3,"name":"EyeLink Eye Trackers in Social Psychology Research"}]},{"@type":"WebSite","@id":"https:\/\/www.sr-research.com\/#website","url":"https:\/\/www.sr-research.com\/","name":"\u9ad8\u901f\u3001\u7cbe\u51c6\u548c\u53ef\u9760\u7684\u773c\u52a8\u8ffd\u8e2a\u89e3\u51b3\u65b9\u6848","description":"","publisher":{"@id":"https:\/\/www.sr-research.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sr-research.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/www.sr-research.com\/#organization","name":"SR Research Ltd.","url":"https:\/\/www.sr-research.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.sr-research.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.sr-research.com\/wp-content\/uploads\/2017\/12\/sr-research-logo-square.jpg","contentUrl":"https:\/\/www.sr-research.com\/wp-content\/uploads\/2017\/12\/sr-research-logo-square.jpg","width":512,"height":512,"caption":"SR Research Ltd."},"image":{"@id":"https:\/\/www.sr-research.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SR-Research-Ltd-640093842854433\/","https:\/\/x.com\/SRResearchLtd","https:\/\/www.instagram.com\/srresearchltd\/","https:\/\/ca.linkedin.com\/company\/sr-research-ltd","https:\/\/www.youtube.com\/channel\/UCCfE1oJHk4WLe9h30AcNOJg"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.sr-research.com\/zh\/wp-json\/wp\/v2\/pages\/32048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sr-research.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sr-research.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sr-research.com\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sr-research.com\/zh\/wp-json\/wp\/v2\/comments?post=32048"}],"version-history":[{"count":40,"href":"https:\/\/www.sr-research.com\/zh\/wp-json\/wp\/v2\/pages\/32048\/revisions"}],"predecessor-version":[{"id":34566,"href":"https:\/\/www.sr-research.com\/zh\/wp-json\/wp\/v2\/pages\/32048\/revisions\/34566"}],"up":[{"embeddable":true,"href":"https:\/\/www.sr-research.com\/zh\/wp-json\/wp\/v2\/pages\/33185"}],"wp:attachment":[{"href":"https:\/\/www.sr-research.com\/zh\/wp-json\/wp\/v2\/media?parent=32048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}