{"id":32686,"date":"2025-10-28T15:53:38","date_gmt":"2025-10-28T20:53:38","guid":{"rendered":"https:\/\/www.sr-research.com\/?page_id=32686"},"modified":"2025-10-28T15:53:39","modified_gmt":"2025-10-28T20:53:39","slug":"emotional-contagion-in-crowds","status":"publish","type":"page","link":"https:\/\/www.sr-research.com\/zh\/case-studies\/emotional-contagion-in-crowds\/","title":{"rendered":"\u4eba\u7fa4\u4e2d\u7684\u60c5\u7eea\u4f20\u67d3"},"content":{"rendered":"<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box32686_a74665-be .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box32686_a74665-be .kt-blocks-info-box-link-wrap{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box32686_a74665-be .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box32686_a74665-be .kt-info-svg-icon-flip, .kt-info-box32686_a74665-be .kt-blocks-info-box-number{font-size:50px;}.kt-info-box32686_a74665-be .kt-blocks-info-box-media{color:#006cff;border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:-40px;}.kt-info-box32686_a74665-be .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box32686_a74665-be .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box32686_a74665-be .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box32686_a74665-be .kt-blocks-info-box-link-wrap{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}}@media all and (max-width: 767px){.kt-info-box32686_a74665-be .kt-blocks-info-box-link-wrap{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box32686_a74665-be\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Case Study: The Role of Eye-Tracking in Understanding Emotional Contagion in Crowds<\/h2><p class=\"kt-blocks-info-box-text\"><\/p><\/div><\/span><\/div>\n\n\n<style>.kb-image32686_80c475-6b .kb-image-has-overlay:after{opacity:0.3;}.kb-image32686_80c475-6b img.kb-img, .kb-image32686_80c475-6b .kb-img img{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}<\/style>\n<div class=\"wp-block-kadence-image kb-image32686_80c475-6b\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"853\" src=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-1.0-scaled.jpg\" alt=\"Emotional Contagion in Crowds Eye Tracking Study\" class=\"kb-img wp-image-32673\" srcset=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-1.0-18x6.jpg 18w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-1.0-300x100.jpg 300w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-1.0-768x256.jpg 768w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-1.0-1024x341.jpg 1024w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-1.0-1536x512.jpg 1536w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-1.0-2048x683.jpg 2048w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2025\/09\/emotional-contagion-in-crowds-eye-tracking-1.0-scaled.jpg 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<p>The field of social psychology consistently seeks to unravel the complex mechanisms governing human interaction and emotional responses. A recent study by Qureshi, Monk, Quinn, Gannon, McNally, and Heim (2024), &#8220;<strong><a href=\"https:\/\/psycnet.apa.org\/record\/2024-33148-001\">Catching a Smile From Individuals and Crowds: Evidence for Distinct Emotional Contagion Processes<\/a><\/strong>,&#8221; offers a compelling example of how advanced methodologies, specifically eye-tracking, can provide crucial insights into emotional contagion within dynamic social environments.<\/p>\n\n\n\n<p>Traditional approaches to studying emotional contagion often presented participants with static images of faces or bodies. While these studies provided foundational knowledge, they do not capture the dynamic and fluid nature of real-world social interactions. Qureshi et al. addressed this limitation by employing a novel social emotion paradigm featuring virtually modeled dynamic crowds. This methodological advancement allowed for a more ecologically valid examination of how emotions displayed by a crowd spread to individuals.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32686_0f13f9-ef, .wp-block-kadence-advancedheading.kt-adv-heading32686_0f13f9-ef[data-kb-block=\"kb-adv-heading32686_0f13f9-ef\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32686_0f13f9-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32686_0f13f9-ef[data-kb-block=\"kb-adv-heading32686_0f13f9-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading32686_0f13f9-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading32686_0f13f9-ef[data-kb-block=\"kb-adv-heading32686_0f13f9-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading32686_0f13f9-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32686_0f13f9-ef\">Social Emotion Paradigm<\/h2>\n\n\n\n<p>The <strong><a href=\"https:\/\/www.sr-research.com\/eyelink-1000-plus\/\">EyeLink 1000<\/a><\/strong> eye tracker was used to measure participants&#8217; dwell time, representing the percentage of overall trial time spent fixating on specific interest areas (IAs). These IAs were placed over foreground and background crowd characters in the virtual scenarios. This allowed researchers to objectively quantify where participants&#8217; attention was directed and for how long. For instance, the findings in Study 1 revealed a significant interaction between emotion and interest area, showing that dwell time on foreground characters was higher for happy emotions, while dwell time for the background crowd was higher for sad emotions. This objective measure of attention provided a nuanced understanding of how different crowd emotions differentially capture visual attention, even in the absence of explicit instruction to focus on certain areas.<\/p>\n\n\n\n<p>In a second study, the emotions of foreground and background characters were systematically varied, allowing Qureshi et al. to investigate how attentional biases shifted based on the emotional congruence or incongruence of the crowd. The detailed analysis of dwell time in this study revealed intricate three-way interactions between foreground emotion, background emotion, and dwell area. For example, it was observed that while foreground characters typically drew more attention, this pattern shifted when the background crowd was happy and the foreground characters were neutral or sad, indicating an attentional pull towards positive emotional displays in the background.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32686_d64649-45, .wp-block-kadence-advancedheading.kt-adv-heading32686_d64649-45[data-kb-block=\"kb-adv-heading32686_d64649-45\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32686_d64649-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32686_d64649-45[data-kb-block=\"kb-adv-heading32686_d64649-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading32686_d64649-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading32686_d64649-45[data-kb-block=\"kb-adv-heading32686_d64649-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading32686_d64649-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32686_d64649-45\">Direct Attention May Not Be Needed for Emotional Contagion<\/h2>\n\n\n\n<p>The significance of eye-tracking in this research lies in its ability to provide objective, non-intrusive measures of attentional processes that may not be consciously accessible or accurately reported through self-assessment. Unlike self-reported data, which can be susceptible to demand characteristics or biases, gaze data offers a direct window into implicit attentional allocation. The absence of a strong correlation between dwell time and self-reported emotional contagion in Study 1, for instance, suggested that direct attention might not always be a prerequisite for emotional contagion to occur in crowds, a finding that challenges earlier theories predominantly based on individual interactions.<\/p>\n\n\n\n<p>In conclusion, the work by Qureshi et al. exemplifies the critical role of eye-tracking and gaze data in contemporary social psychology research. By moving beyond static stimuli and incorporating dynamic crowd simulations, coupled with precise eye-tracking measurements, the researchers were able to gain a deeper understanding of emotional contagion and attentional biases within complex social contexts.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-32686_e0c640-a7 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-32686_e0c640-a7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-32686_e0c640-a7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32686_878a9e-cd, .wp-block-kadence-advancedheading.kt-adv-heading32686_878a9e-cd[data-kb-block=\"kb-adv-heading32686_878a9e-cd\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32686_878a9e-cd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32686_878a9e-cd[data-kb-block=\"kb-adv-heading32686_878a9e-cd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading32686_878a9e-cd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading32686_878a9e-cd[data-kb-block=\"kb-adv-heading32686_878a9e-cd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading32686_878a9e-cd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32686_878a9e-cd\">For information regarding how eye tracking can help your research, check out our solutions and product pages or contact us. We are happy to help!<\/p>\n\n\n<div class=\"mai-columns has-xl-margin-top has-xl-margin-bottom\"><div class=\"mai-columns-wrap has-columns\" style=\"--column-gap:var(--spacing-xxxxl);--row-gap:var(--spacing-xl);--align-columns:start;--align-columns-vertical:center;\">\n<div class=\"mai-column is-column\" style=\"--columns-xs:1\/1;--flex-xs:0 0 var(--flex-basis);--columns-sm:1\/1;--flex-sm:0 0 var(--flex-basis);--columns-md:1\/3;--flex-md:0 0 var(--flex-basis);--columns-lg:1\/3;--flex-lg:0 0 var(--flex-basis);--justify-content:start;\">\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link button button-secondary wp-element-button\" href=\"https:\/\/www.sr-research.com\/solutions\/\">Solutions<\/a><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"mai-column is-column\" style=\"--columns-xs:1\/1;--flex-xs:0 0 var(--flex-basis);--columns-sm:1\/1;--flex-sm:0 0 var(--flex-basis);--columns-md:1\/3;--flex-md:0 0 var(--flex-basis);--columns-lg:1\/3;--flex-lg:0 0 var(--flex-basis);--justify-content:start;\">\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link button button-secondary wp-element-button\" href=\"https:\/\/www.sr-research.com\/hardware\/\">Products<\/a><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"mai-column is-column\" style=\"--columns-xs:1\/1;--flex-xs:0 0 var(--flex-basis);--columns-sm:1\/1;--flex-sm:0 0 var(--flex-basis);--columns-md:1\/3;--flex-md:0 0 var(--flex-basis);--columns-lg:1\/3;--flex-lg:0 0 var(--flex-basis);--justify-content:start;\">\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link button button-secondary wp-element-button\" href=\"https:\/\/www.sr-research.com\/get-in-touch\/\">Get in Touch<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The field of social psychology consistently seeks to unravel the complex mechanisms governing human interaction and emotional responses. A recent study by Qureshi, Monk, Quinn, Gannon, McNally, and Heim (2024), &#8220;Catching a Smile From Individuals and Crowds: Evidence for Distinct Emotional Contagion Processes,&#8221; offers a compelling example of how advanced methodologies, specifically eye-tracking, can provide &hellip;<\/p>","protected":false},"author":3,"featured_media":0,"parent":30161,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"1":"page","2":"type-page","5":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Emotional Contagion in Crowds - Fast, Accurate, Reliable Eye Tracking<\/title>\n<meta name=\"description\" content=\"Understand the role of eye-tracking in studying emotional contagion in crowds. 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