{"id":35481,"date":"2026-07-31T11:36:46","date_gmt":"2026-07-31T16:36:46","guid":{"rendered":"https:\/\/www.sr-research.com\/?page_id=35481"},"modified":"2026-07-31T13:54:20","modified_gmt":"2026-07-31T18:54:20","slug":"eye-contact-boosts-social-attention","status":"publish","type":"page","link":"https:\/\/www.sr-research.com\/zh\/case-studies\/eye-contact-boosts-social-attention\/","title":{"rendered":"Eye Contact Boosts Social Attention"},"content":{"rendered":"<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box35481_62b367-2e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box35481_62b367-2e .kt-blocks-info-box-link-wrap{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box35481_62b367-2e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box35481_62b367-2e .kt-info-svg-icon-flip, .kt-info-box35481_62b367-2e .kt-blocks-info-box-number{font-size:50px;}.kt-info-box35481_62b367-2e .kt-blocks-info-box-media{color:#006cff;border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:-40px;}.kt-info-box35481_62b367-2e .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box35481_62b367-2e .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box35481_62b367-2e .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box35481_62b367-2e .kt-blocks-info-box-link-wrap{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}}@media all and (max-width: 767px){.kt-info-box35481_62b367-2e .kt-blocks-info-box-link-wrap{border-top:0px solid #ffffff;border-right:0px solid #ffffff;border-bottom:0px solid #ffffff;border-left:0px solid #ffffff;}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box35481_62b367-2e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">CASE STUDY: Uncovering Everyday Attention in the Lab: Front\u2011Viewed Heads Boost Overt Social Orienting<\/h2><p class=\"kt-blocks-info-box-text\"><\/p><\/div><\/span><\/div>\n\n\n<style>.kb-image35481_85c9fe-c9 .kb-image-has-overlay:after{opacity:0.3;}.kb-image35481_85c9fe-c9 img.kb-img, .kb-image35481_85c9fe-c9 .kb-img img{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}<\/style>\n<div class=\"wp-block-kadence-image kb-image35481_85c9fe-c9\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"830\" src=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2026\/07\/social-attention-eye-tracking-1.0.jpg\" alt=\"social attention and eye tracking\" class=\"kb-img wp-image-35491\" srcset=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2026\/07\/social-attention-eye-tracking-1.0-18x6.jpg 18w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2026\/07\/social-attention-eye-tracking-1.0-300x97.jpg 300w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2026\/07\/social-attention-eye-tracking-1.0-768x249.jpg 768w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2026\/07\/social-attention-eye-tracking-1.0-1024x332.jpg 1024w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2026\/07\/social-attention-eye-tracking-1.0-1536x498.jpg 1536w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2026\/07\/social-attention-eye-tracking-1.0-2048x664.jpg 2048w, https:\/\/www.sr-research.com\/wp-content\/uploads\/2026\/07\/social-attention-eye-tracking-1.0.jpg 2560w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When someone turns their head, people naturally look in the same direction\u2014a fundamental mechanism known as social attention that helps us navigate real-world environments. But does establishing direct eye contact first make people follow another person&#8217;s gaze more quickly? To answer this, <strong><a href=\"https:\/\/doi.org\/10.1186\/s41235-025-00661-2\" target=\"_blank\" rel=\"noreferrer noopener\">Mario Dalmaso, Anna Lorenzoni, Giovanni Galfano, Marta Riva, and Luigi Castelli<\/a><\/strong> set out to uncover how initial face orientation shapes visual orienting. In their 2025 study published in <em>Cognitive Research: Principles and Implications<\/em>, the researchers investigated whether direct eye contact acts as a social &#8220;booster&#8221; for attentional shifts.<\/p>\n\n\n\n<h2 id=\"h-the-experimental-tasks\" class=\"wp-block-heading\">The Experimental Tasks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To test how social cues guide attention, researchers carried a task involving 3 distinct phases:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Initial Cue:<\/strong> Participants viewed a central head shown either from the <strong>front<\/strong> (establishing direct eye contact) or from the <strong>back<\/strong> (where eyes were hidden).<\/li>\n\n\n\n<li><strong>Head Turn:<\/strong> The head then rotated to face either left or right.<\/li>\n\n\n\n<li><strong>Target &amp; Response:<\/strong> This final phase differed across 3 experiments:\n<ul class=\"wp-block-list\">\n<li><strong>Experiments 1 &amp; 2 (Covert Attention):<\/strong> Participants focused on a target in the center of the screen and responded manually to peripheral target lines that appeared on the left or right by pressing keyboard keys. The target line appeared either on the same side that the head turned towards (congruent trials) or the opposite side (incongruent trials). These tasks, conducted online, measured mental shifts of focus without requiring physical eye movements (<em>covert<\/em> attention).<\/li>\n\n\n\n<li><strong>Experiment 3 (Overt Attention):<\/strong> Conducted in the lab, participants performed an oculomotor task where a central spot changed color to signal whether to look to the left or right. An <strong><a href=\"https:\/\/www.sr-research.com\/eyelink-1000-plus\/\">EyeLink 1000 Plus<\/a><\/strong> eye tracker recorded eye movements at 1000 Hz, allowing researchers to directly measure  the latencies of saccades to the left \/ right placeholders, and make a distinction between fast reflexive saccades (based on the direction of the head turn) and slower voluntary saccades (based on the color of the central cue).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 id=\"h-eye-contact-serves-as-an-immediate-booster-for-gaze-following\" class=\"wp-block-heading\">Eye Contact Serves as an Immediate Booster for Gaze-Following<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While manual button presses in Experiments 1 and 2 showed no difference between front and back head views, the  eye-tracking data in Experiment 3 revealed a key distinction. On incongruent trials, the difference in latencies between reflexive saccades (i.e., saccades that followed the direction of head cue rather than the central cue) and voluntary saccades (i.e., those made following the direction associated with the central cue color) was larger for front-viewed heads than for back-viewed heads. The authors argue that direct eye contact acted as a powerful social trigger, priming the brain&#8217;s reflexive visual system to follow the head turn more rapidly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A key take-home from this study is that manual reaction time tasks may miss subtle social influences on attention. Eye movements, on the other hand, may reflect such influences more directly.. <\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-35481_40eb4a-b3 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-35481_40eb4a-b3 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:50%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-35481_40eb4a-b3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading35481_eb61bf-8d, .wp-block-kadence-advancedheading.kt-adv-heading35481_eb61bf-8d[data-kb-block=\"kb-adv-heading35481_eb61bf-8d\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading35481_eb61bf-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading35481_eb61bf-8d[data-kb-block=\"kb-adv-heading35481_eb61bf-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading35481_eb61bf-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading35481_eb61bf-8d[data-kb-block=\"kb-adv-heading35481_eb61bf-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading35481_eb61bf-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading35481_eb61bf-8d\">For information regarding how eye tracking can help your research, check out our solutions and product pages or contact us. We are happy to help!<\/p>\n\n\n<div class=\"mai-columns has-xl-margin-top has-xl-margin-bottom\"><div class=\"mai-columns-wrap has-columns\" style=\"--column-gap:var(--spacing-xxxxl);--row-gap:var(--spacing-xl);--align-columns:start;--align-columns-vertical:center;\">\n<div class=\"mai-column is-column\" style=\"--columns-xs:1 \/ 1;--flex-xs:0 0 var(--flex-basis);--columns-sm:1 \/ 1;--flex-sm:0 0 var(--flex-basis);--columns-md:1 \/ 3;--flex-md:0 0 var(--flex-basis);--columns-lg:1 \/ 3;--flex-lg:0 0 var(--flex-basis);--justify-content:start;\">\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link button button-secondary wp-element-button\" href=\"https:\/\/www.sr-research.com\/solutions\/\">Solutions<\/a><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"mai-column is-column\" style=\"--columns-xs:1 \/ 1;--flex-xs:0 0 var(--flex-basis);--columns-sm:1 \/ 1;--flex-sm:0 0 var(--flex-basis);--columns-md:1 \/ 3;--flex-md:0 0 var(--flex-basis);--columns-lg:1 \/ 3;--flex-lg:0 0 var(--flex-basis);--justify-content:start;\">\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link button button-secondary wp-element-button\" href=\"https:\/\/www.sr-research.com\/hardware\/\">Products<\/a><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"mai-column is-column\" style=\"--columns-xs:1 \/ 1;--flex-xs:0 0 var(--flex-basis);--columns-sm:1 \/ 1;--flex-sm:0 0 var(--flex-basis);--columns-md:1 \/ 3;--flex-md:0 0 var(--flex-basis);--columns-lg:1 \/ 3;--flex-lg:0 0 var(--flex-basis);--justify-content:start;\">\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link button button-secondary wp-element-button\" href=\"https:\/\/www.sr-research.com\/get-in-touch\/\">Get in Touch<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When someone turns their head, people naturally look in the same direction\u2014a fundamental mechanism known as social attention that helps us navigate real-world environments. But does establishing direct eye contact first make people follow another person&#8217;s gaze more quickly? To answer this, Mario Dalmaso, Anna Lorenzoni, Giovanni Galfano, Marta Riva, and Luigi Castelli set out &hellip;<\/p>","protected":false},"author":3,"featured_media":0,"parent":30161,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["page","type-page","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eye Contact Boosts Social Attention - Fast, Accurate, Reliable Eye Tracking<\/title>\n<meta name=\"description\" content=\"Learn about the power of eye contact and how it enhances attention shifts in social interactions according to new research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sr-research.com\/zh\/case-studies\/eye-contact-boosts-social-attention\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eye Contact Boosts Social Attention\" \/>\n<meta property=\"og:description\" content=\"Learn about the power of eye contact and how it enhances attention shifts in social interactions according to new research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sr-research.com\/zh\/case-studies\/eye-contact-boosts-social-attention\/\" \/>\n<meta property=\"og:site_name\" content=\"Fast, Accurate, Reliable Eye Tracking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SR-Research-Ltd-640093842854433\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T18:54:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sr-research.com\/wp-content\/uploads\/2026\/07\/social-attention-eye-tracking-1.0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"830\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SRResearchLtd\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sr-research.com\\\/case-studies\\\/eye-contact-boosts-social-attention\\\/\",\"url\":\"https:\\\/\\\/www.sr-research.com\\\/case-studies\\\/eye-contact-boosts-social-attention\\\/\",\"name\":\"Eye Contact Boosts Social Attention - 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